WARNING:
This is not your typical “tech bro” story
This is the story of Ilan Benjamin, an award-winning inventor of entertainment formats, a viral marketer who repeatedly captures the uncatchable — Gen Z’s attention — and an entrepreneur who’s proudly gone to the dark side with Venture Capital.
A decade of breaking the internet
Built a new Hollywood studio system
(without a famous relative)
Cracked a formula for virality on social media
(without an OnlyFans)
Gamified products for global brands & celebs
(without vanilla results)
Built a new Hollywood studio system
2016: Learned how the sausage gets made
2018: Designed lean content pipeline for immersive fiction startup
2020: Invented social entertainment format with millions of Gen Z fans
(Hover to learn more)
The Recipe: Mix native TikTok content + data-driven iteration (determined by the algorithm, not a studio exec)
= successful social IP at a fraction of the cost & 14x the speed.
Cracked a formula for virality on social media
2016: Produced an interactive series with LetsPlay campaign (PewDePie), accumulating +50mil views on YouTube
2020: Created fictional influencers on TikTok with international press & +500mil views
2023: Launched the 1st token to reward memes on Twitter & Reddit
(Hover to learn more)
The Gist: $DRAMA is a “meme-to-earn” token for creators on social media, incentivizing UGC. Marketing included: SlapSBF.com, viral on Reddit after the FTX fiasco (+11 million slaps). NFT collection sold out in 24 hours ($273k).
Gamified products for global brands & celebs
2016 - 2023:
Pushed global brands to re-think gaming, social, & consumer habits with interactive marketing & immersive drops to launch new products
Partners include: Gary Vaynerchuk, Ron Howard, Brian Grazer, Ben Affleck, Matt Damon, Brad Pitt, and Jason Blum.
(Hover to name names)
